In Spring of ’23, I spearheaded a collection for Paper Planes dubbed Lover’s Rock. Lover’s Rock is a style of reggae music that originated in 1970s London. This was inspired by the fashion, culture, and the music of my childhood. The collection is a modern-day interpretation of ska, sport, street and casual wear. Welcome to Lover’s Rock

Creative Director: Daniel Greenidge
Senior Designer (Apparel): Alicia Pang
Dan Cuenca: Art Director
Senior Graphic Designer: Shaheim Harrison

The Look…The Vibe – Concept/Aesthetic